Influencer Spotlight

In many ways, the 33-year-old is a true-blue Singaporean. He has explored more heartland neighbourhoods than the average Singaporean.The full-time content creator, who makes popular videos documenting local life twice a week, moved here five years ago to be with his Singaporean wife, whom he declines to reveal more about. He has more than 265,000 subscribers on his channel.

Xiaxue,is the OG Singaporean blogger and online television personality who writes about her life, fashion and local issues in a provocative style. Her main blog, which attracts about 50,000 readers daily, has won prestigious blog awards and earned her sponsorship deals, as well as stints as a columnist and TV show host

A streaming sensation who has millions of followers and live views during his online sales streams. For someone who was just giving Facebook LIVE sales a try, his numbers were astronomical. In just 15 minutes, Wang Lei managed to sell 3,000 pieces of fish! His personal charm, colourful language and effervescent energy made Wang Lei a natural in social media sales.

Sneaky Sushii has uploaded over 60 videos on his channel and garnered over four million views. His content is comedic and satirical, mainly focusing on controversial incidents happening in Singapore.

In 2004, he was crowned the first Singapore Idol, paving his way towards a lustrous career in the entertainment industry not just in Singapore, but in the region. You name it, he has probably done it: released albums, sung a national day song, acted in television series and movies, and even performed in musicals.

Popularly known as the vocalist of The Sam Willows, he has been producing solo music and creating comedy sketches with Hirzi Zulkiflie on The Benzi Project as of 2019. He was also a former youth national swimmer and a radio DJ for Lush 99.5FM.